Guides & notes on the practice.
SMS marketing, compliance, and aftercare for independent funeral homes. Tactical where it helps, reflective where it matters.
Featured · Fundamentals
The funeral home SMS marketing playbook
Everything an independent funeral home needs to build an SMS program that families trust — compliance, templates, cadence, and the quiet rhythm that makes it work.
March 19, 2026 · 15 min read
FundamentalsApril 20, 20269 min read
SMS vs email for independent funeral homes: when to use which
Email still has a role at a funeral home. So does text. The mistake is using either one for the moments the other is built for — here is the clean line between them.
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NotesApril 10, 20261 min read
When to text a grieving family — and when not to
A short guide to timing, tone, and the quiet math of aftercare messaging — when reaching out helps a family, and when it intrudes.
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NotesApril 3, 20262 min read
Aftercare isn't a follow-up. It's a practice.
Why the best funeral homes treat aftercare as part of the work, not an afterthought.
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NotesMarch 27, 20262 min read
A short guide to consent in text marketing
What consent means in SMS, why it matters more for funeral homes than for most businesses, and the simple rules that keep you safe.
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GrowthMarch 5, 202611 min read
Google Reviews for funeral homes: when, how, and when not
Reviews shape a grieving family's first call. This is how to ask for them with dignity — and how to avoid the practices that get firms in trouble.
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GrowthFebruary 19, 202610 min read
Pre-need marketing over text: the long, patient kind
How independent funeral homes use SMS to nurture pre-need prospects over months — without ever feeling like they're selling.
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TemplatesFebruary 19, 202610 min read
Anniversary texts from a funeral home: timing, tone, templates
The one-year mark, the birthday, the first Mother's Day. What to send, when to send it, and when not to send anything at all.
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TemplatesJanuary 29, 20268 min read
Grief-aware SMS templates for funeral homes (with examples)
A working library of text messages for aftercare, anniversaries, holidays, and service reminders — written to land softly and never intrude.
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ComplianceJanuary 22, 202610 min read
TCPA compliance for funeral homes: a practical guide
The federal law behind every text you send — what counts as consent, what carries the $500 per-message risk, and what a safe opt-in actually looks like.
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ComplianceJanuary 15, 20269 min read
A2P 10DLC for funeral homes: what it is and how to register
A plain-English walkthrough of the 10DLC system — what it is, why carriers will filter your texts without it, and how to register as an independent funeral home.
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Occasional notes, never a drumbeat.
New essays on aftercare, consent, and running a funeral home in 2026. Roughly once a month. Unsubscribe any time.